Plays a role in summarizing page content to search engines, appears on a browser title bar and search engine results pages.
Describes the appearance and function of an image and is useful to the visually impaired.
Placement helps search engines categorize the page by content and purpose.
Correct structure helps search engines summarize page content to Humans.
Encourage visitors to take an action - subscribe to a newsletter, call or make a purchase.
Understanding how a visitor interacts with your Website is critical in determining what works and what needs immediate attention.