Appears on a browser title bar and must match page content - it precedes the search engine results page summary.
Provides information essential to the visually impaired.
Placement and usage are vital to search engines categorizing the page.
Structure helps search engines summarize page content to Humans.
Encourages visitors to subscribe, call or make a purchase.
Do you know how visitors interact with your Website? If not, then you'll never know what keeps them engaged vs. what makes them bounce to another site.