Logo Design & Branding

Helping you market your Business

Logotypes have been used to mark documents since 2300 BC!

Source: Wikipedia - graphic mark or emblem

Logo Design meets Science

Advertising your business can be fun and exciting, but not if your sales collateral (business cards, brochures, flyers) is handicapped by a less-than-awesome logo design. Science proves this small oversight can negatively impact a reader's opinion about any message your logo is attached to.

I specialize in brand design that is all about creating a unique business identity that tells everyone, "You can trust us, we're great at what we do".

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need help taking your brand beyond a logo?

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My Logo Design Process

Discovery

The very first step - I tell you what to expect from me, which is called "deliverables" and you tell me something about your products and services.

After you complete my brief design questionnaire, we use this info - your logo type choice, color scheme, fonts, taglines - as a logo design 'blueprint'.

Research

This is the keep-everyone-honest step; identifying trends, target audiences and most importantly, competitor designs. "Cheap logo design" Websites literally can't afford this extra effort, which exposes unaware business owners to copyright violation lawsuits.

Concepts

Because graphic design isn't a 'just add water' process, this step is all about creating a concept to get the creative juices flowing. You get a chance to check-off what looks best, then I rinse & repeat.

Deliver

This is when you get a compressed archive (.zip) containing every file type you need, a usage guide, and a design release.

Of course you want to register or trademark your new logo design! My Research step plus the copyright release I provide will significantly fast-track this process.

Logo Design Styles

Knowing what logo style best fits your business

Logotype

Company name is the image.

Emblem

Tradition, dignity, and sense of honor.

Mascot

Fun, service oriented, identifiable.

Custom

Unique, one of a kind brand image